The exact system behind a real 100-pound journey. No gimmicks. No starving. No living at the gym.

Lose 10, 50, or 100+ pounds, at your own pace
Play with your kids without getting winded halfway through
Fit back into your favorite clothes
Get off the couch on a Saturday and actually do the things you love
Stop starting over every few months/weeks/days and finally see it through
Feel like yourself again, but stronger
There are two kinds of busy moms.
One keeps waiting for the "right time" to start.
Next month.
After the holidays.
After things calm down.
Things never calm down.
A year goes by.
Then another.
The other kind of mom just STARTS.
Not perfect.
Not with a fancy gym membership or a meal plan she has to follow to the letter.
She just starts, one ordinary day at a time.
Beth was the first kind of mom for years.
Then she became the second kind.
She lost 100 pounds, and it is still off.

This plan is for the second kind of mom.
If you are reading this, I think you already know which kind you want to be.
You have tried the quick fixes.
The 30-day challenges.
The plans that work for two weeks and then fall apart.
This is not that.
This is the real system.
It is the exact plan a busy mom named Beth followed to lose 100 pounds and keep it off for good.
It is the same system we use in person with our clients, every day, in our studio.
You are not getting a watered-down version.
This is the whole thing, and it works.

I'm Joe. Coaching has been my life's work on and off for almost 20 years, and in 2022 I opened our Kokoro studio in Atlantic Beach, Florida.
The Long Haul is the exact system we use with our clients, built on real standards. Now it's yours.
This isn't theory. It's what we do.
A real coach. A real system. Real success.
Beth was 39. A wife and a mom. Busy, tired, and 222 pounds. She was on medicine for blood pressure, depression, anxiety, sleep, and ADHD. Her blood sugar was creeping toward diabetes.
Then her doctor sat her down and said the words nobody wants to hear.
"You need to make a change, or else."
That talk was scary. It was also the start.
Beth trained three days a week. She moved her body every single day, even when getting out of a chair was hard. She ate using her hands as her guide, no counting, no apps. She tracked her food, her water, her sleep, and her mood.

It took about 18 months. Not six weeks. Not 90 days. Eighteen months of ordinary days done well.
Beth lost 100 pounds, and it is still off.
The wins went far past the scale. Working with her doctor, she came off her blood pressure medicine after six years on it. She came off her medicines for depression, anxiety, sleep, and ADHD too. She is no longer pre-diabetic.

In her own words:
"I am the fittest and healthiest I have ever been, and I feel better than I ever thought possible." — Beth



Results vary from person to person. This is a general fitness and nutrition plan, not personalized medical advice. Talk to your doctor before starting any new exercise or eating plan.
Big weight loss is not complicated.
It is four simple things, done most days, for a long time.
Train. Three 50 minute strength circuits a week, done at home with almost no equipment. Every station and every rep laid out for you. No guesswork.
Eat. Your hands are your portion guide. Four food groups, no counting calories, ever. Works at home, at restaurants, anywhere.
Recover. Move every day, even on off days. Protect your sleep like it is an appointment.
Mind. Five minutes of tracking a day. Gratitude in the morning. A brain dump when your head is full.
Most weight loss plans only give you the workouts and the food. The Long Haul also walks you through the five emotional phases every long journey moves through, so nothing catches you off guard.

We coached Beth through these five phases before they caught her off guard. We are warning you now.

Your Complete Weight Loss and Strength Plan
Instant digital download
Printable PDF, 46 pages
US Letter size (8.5 x 11 in)
Read on any device, or print at home
Yours instantly after purchase

The Full (at-home or any gym) Workout System
Almost no equipment required.

The Hand-Portion Eating Method
No counting calories, ever.

Sleep, Mindset & Stress Tools
The part that makes it actually stick.

Printable Daily & Monthly Trackers
Print them as often as you need.

The 5 Phases and Coaching Corner
So nothing on the journey surprises you.
Beth's 100-pound transformation took about 18 months, training in person at our studio.
If you did this exact plan in person with us, the same way Beth did, it would cost
$10,746.
Today, you can get that same plan, laid out step by step, as an instant digital download.
Today's Price: $44
No monthly fees. Just the entire system, in your hands, today.
I had the great pleasure of being a client of Joe and his guidance is what I needed to get me back on track to get to my goals. Get back to running, exercise schedule, etc. Thanks so much!!
I’ve been a member for about four months and this gym is truly exceptional. The classes are always different, challenging, and fun, and the small group size gives you real one on one support. The community is amazing and the combination of training, nutrition, and their app for one on one guidance and goal tracking is the full package. The workouts are incredibly efficient and effective and I am in the best shape of my life. Highly recommend!
I can’t say enough good things about Kokoro! The trainers are incredibly supportive and motivating — they truly care about helping you succeed. Their training model makes it so much easier to stay consistent and committed, and it really works. After trying countless workout classes over the years, this is the first one that has actually stuck for me and delivered real results. I always leave feeling stronger, more energized, and proud of myself. Highly recommend to anyone looking for a program that actually helps you get in shape and stay on track!
Kokoro, is the first gym I’ve loved, seen results from, and been able to stick with consistently! I am a nurse and needed a plan that I knew I could stick to with an ever changing schedule. I also needed accountability, so I was looking for a tight-knit supportive community. 1. You go THREE TIMES a week and each class is FIFTY MINUTES (this includes warm-up and cool-down…so I’m never sore!). There are many time slots available, but the goal is to go 3 times a week. For me this was achievable. With classes available 6 days a week, I could definitely make it in 3 times. 2. Nutrition education, plan, and tracking (this is what YOU make of it). If you want to follow a strict meal plan you can, if you want to make adjustments to your current diet or become more aware of what you’re eating, a tracking app with a barcode scanner is included in the membership and the trainers can see what you are eating and provide feedback. 3. Classes are SMALL. Each class has a maximum of 6 people. This allows exercises to be explained to you, you to get feedback on your form to prevent injury, and exercises are modified to YOU if you have existing injuries. ALSO, if you go on vacation, there are shorter workouts available in the app that you can access anywhere, so you always have access to a workout!
If you're looking for a gym in the Beaches and Jacksonville area Kokoro is above and beyond the best so look no further. This place is more than just a gym — it's a full-service wellness hub that supports you in every aspect of your health journey: fitness, nutrition, strength, and overall well-being. The coaches are not only knowledgeable and experienced in functional fitness, but they’re also genuinely invested in helping you meet your goals — whether you’re building muscle, improving mobility, losing weight, or just trying to live a healthier lifestyle. Every workout is carefully structured to challenge your body in smart, practical ways that translate directly to better movement and strength in daily life AND after 2years I have never had the same workout! Joe carefully designs every workout each time! What really sets this gym apart is the personal attention. The trainers take the time to learn your individual needs and modify workouts as necessary, which makes it incredibly beginner-friendly while still pushing advanced athletes. Joe somehow has eyes in the back of his head and will be telling me to move my right foot an inch to the right while showing another member an alternative rep as to not aggravate an injury. Joe also takes the time to know your goals so if you want to improve your golf game he will design a station for that and if you want to build muscle will encourage you to challenge yourself with increased weights and constantly remind you to eat your protein! Oh yeah, and there is a max of 6 super great people per class…On top of that, they provide excellent guidance on nutrition and recovery, helping you fuel your body the right way and stay consistent outside the gym. You can ask Joe anything and he will help you meet your goals. When I started I told Joe by goals and I of course asked how long it would take.. he said I would feel better in 4 weeks and see results in 6 weeks. As it turned out I felt better in 2 weeks and saw results in 4 weeks! Joe is also super super knowledgeable in nutrition (and lots of stuff which also makes the workout fun) I thought I was knowledgeable in nutrition but he and Mindy and Beth have really helped me and I am grateful and better for it! FYI nutrition matters. The community vibe here is unmatched — supportive, encouraging, and full of people who are genuinely rooting for each other. Whether you’re a seasoned lifter or someone just starting their fitness journey, you’ll feel welcomed and motivated every time you walk in. In short: top-tier coaching—Joe , Beth , Mindy— science-backed nutrition advice, and a real sense of community. Easily one of the best fitness experiences in Northeast Florida.
Kokoro Health and Fitness isn’t just a gym—it’s a full-blown glow-up factory. You won’t find rows of dusty machines or “trainers” who ghost👻 you after day one. Nope. At Kokoro, you’re getting elite-level coaching in small, semi-private sessions that are all about you. Think of it as personal training—but with a squad vibe and way fewer awkward silences. And the owners? Absolute legends 👩🏼🤝👨🏻. These two don’t just hand out workouts—they hand out life upgrades. They know your name, your goals, your struggles, and exactly how to get you where you want to be. They’re part coach, part therapist, part drill sergeant 🫵🏻 (the encouraging kind), and 💯 % invested in your success. They care in a way that’s real, rare, and ridiculously motivating. And while most places toss you a “meal plan” that looks like a sad Excel spreadsheet 📉, Kokoro keeps it real with a focus on whole food nutrition—because fueling your body with real food isn’t a trend here, it’s the foundation. No magic shakes, no starvation, just real food 🍠🥩🍳🥗, real habits, and real results. (Yes, they’ll even help you figure out what to eat without crying 😭 in the grocery store.) Now let’s talk money—it’s not cheap. But guess what? Neither is a new back, healthy knees, confidence, energy, or the ability to carry all your groceries in one trip without dying. Getting your health back? That’s fing priceless.* So if you’re tired of being 😴 , done with quick fixes, and ready to feel strong, capable, and just a little bit dangerous—in the best way—Kokoro Health and Fitness is your place. They’re not just changing bodies. They’re changing lives. Warning: Side effects may include increased confidence, 👖pants that fit better, and an uncontrollable urge to flex in public. 💪🏼
My time here has been transformative. It means so much that when I walk in the door, I am greeted by my name. It is more than a fitness center. It is a community of people who want the best for each other. It was also important to be to recognize that I can do hard things.
After already losing 35lbs from only walking. I knew I needed to do more in order to take me to the next level. But I had back issues and was scared to go the gym and do it alone. I also couldn’t imagine paying a personal trainer. I was so lucky I stumbled upon Kokoro. I Went in for a consultation and immediately fell in love with the program they were offering. I’ve been there only 2 weeks, and my back and sciatic pain is so much better already! Joe keeps a close eye on me, to make sure I am doing the exercises correctly, to prevent injury! I can’t even believe it. I am finally getting that great feeling you get when losing weight!
Love the classes at Kokoro - functional fitness training, small class sizes, focused attention from the coaches, and great support to reach your health goals. As a dancer, this kind of training has been great to add to my weekly routine in the studio to keep my body strong and healthy. Thanks Joe and Mindy!!
Joining Kokoro Health and Fitness has been nothing short of life-changing. At almost 42 years old, I am the fittest and healthiest I’ve ever been. Thanks to the guidance and accountability from my incredible coach, I’ve lost 100 lbs, gained lean muscle, and completely transformed my health. My doctor was amazed—after 6 years, I’m off high blood pressure meds, and I’ve successfully weaned off medications for depression, anxiety, sleep, and ADHD. I’m no longer pre-diabetic, and I feel better than I ever thought possible. This journey hasn’t just impacted me—it’s changed my entire family. We live active, energetic lives now. We eat healthy together, spend more quality time outdoors, and even save money thanks to better food choices. The ripple effect has been powerful. Kokoro doesn’t just provide workouts—it offers life-changing support, education, and accountability in both fitness and nutrition. I can’t recommend this gym enough. If you’re ready to take back control of your health and happiness, this is the place to do it.
I've been a part of this gym for a little over a year. This place has been a super big help in helping me reach my mental health and fitness goals! Consistency is Key and all the trainers and the owners have been a huge help and it's been awesome to be a part of this community!
Amazing place, with excellent coaches, so motivating, and they really know how to tailor specifically to your needs. I had numerous injuries and both Joe and Beth were able to modify the workouts for me but not only that, help me figure out ways to stretch and exercise those areas so they could get better! Great for a wide spectrum of people, ones wanting to lose weight, get fit, get stronger, or just looking for a great community focused on health!
Seven months after welcoming my fourth child, I started a 12 week program at Kokoro in Atlantic Beach, attending classes three times per week. While weight loss wasn’t my top priority, I still saw noticeable results—losing weight and inches off my body. But more importantly, I gained something even better: a new appreciation for movement, health, and wellness. Kokoro isn’t just a gym—it’s a space that truly embraces the connection between mind, body, and spirit. The small class sizes create a welcoming and supportive environment, which was a game-changer for someone like me who never really enjoyed working out before. The workouts were challenging but fun, and the sense of community made all the difference. Joe and Mindy are incredible coaches, bringing deep knowledge of fitness, nutrition, and overall well-being. They don’t just focus on workouts; they take a holistic approach, helping each person build sustainable health habits. Their passion and expertise are evident in every class, making it easy to stay motivated. If you’re in the Beaches area and looking to get your health in check—whether you’re a beginner, returning to fitness after a break, or just looking for a new challenge—I highly recommend Kokoro. It’s more than just a gym; it’s a place to grow stronger in every way.
Kokoro has great people with extensive knowledge and support to help reach my goals! Would highly recommend to anyone wanting to start or maintain a healthy lifestyle.
I was one of the scholarship giveaway winners. So far I have lost 10 lbs and I have to tell you… this gym is what I needed. I feel so much better. I eat healthier than I did before, I don’t feel sluggish and awful. I was a postpartum mom that had honestly lost herself. The only possible way I had to work out with my littles was to wake up for a 6:00 am work out and I can tell you with 100% honesty I would’ve never done that without winning this from Mindy and Joe. They have no idea how much they have influenced my life. Yes, sometimes I still struggle with eating bad food and getting on track but they have shown me that eating healthier makes me feel better and honestly amazing compared to how I felt before. I have always loved being active but I need someone to push me to be better and Joe and Mindy care enough to help you be who you really should be. I’ve gone up and down in weight over the past 12 weeks but I can’t tell you how much it has meant to have someone hold me accountable for my own actions, help me be healthier, happier and stronger for the first time in a long time.
I came into Kokoro knowing little to nothing about fitness and healthy habits. After 6 weeks of training with the best team, Joe, Mindy and Beth I saw a complete transformation! Each workout session is intense and challenging, and if you ever feel a workout station is too much or feels uncomfortable they modify the workout for you! My time was cut short because I am in the Navy and go underway too much, but I can now, confidently walk into a gym and know what to work on! As well as my eating habits which completely changed they way I feel on an everyday basis. The mind, body & spirit is what Kokoro is all about, highly recommend this gym for any and everyone! 🙏🏽
The owners are such sweet people who genuinely want you to succeed. They are willing to push you without shaming you. They are very hands on and will keep you accountable. And it’s ok if you’re a beginner because they outline EVERYTHING! Whether you sign up for the gym alone or join their 6 week program (recommended), you’re going to be in good hands. If you’re curious, stop in for some info.
Kokoro has been completely life-changing for me. I made life long friends, learned so much about my mental and physical health, and was able to stop all of my medications. It has been BY FAR the best gym experience I have ever had. The workouts are so much fun but learning about my body was the best part. I can even do a push up now (which I haven’t been able to do in years due to a shoulder injury). If you are looking for an awesome gym and an even better community, Joe and Mindy are your people!! 👏🏼
Definitely love it here!! The atmosphere was amazing it’s clean and it’s not too overwhelming stepping on the inside. Joe and Mindy are phenomenal they both work with you and they truly care about your fitness goals! It was definitely a judge free zone with love and dedication to help you on your journey. They even take accountability to a whole another level they call when you don’t show no matter what time your session suppose to start! Overall an amazing place to start your fitness journey at!!
Mindy and Joe are passionate and knowledgeable about health. I took them up on their 6 week challenge. 💪
I recently had the pleasure of joining Kokoro, and I must say, it has been an incredible experience. Mindy and Joe are two of the most welcoming individuals. From the moment I walked through the doors, they made me feel right at home, creating an environment that was warm, inclusive, and supportive. One of the things that makes Kokoro unique is their emphasis not only on physical fitness but also mental well-being. Their positive energy and motivational approach helped me stay focused and committed to my fitness journey. The workouts are nothing short of amazing. Each session is carefully planned and structured, ensuring that no two workouts are the same! This variety keeps things interesting and prevents boredom from creeping in. I always found myself looking forward to each session, eager to see what new challenges awaited me. Everyone feels like a family. The community is so friendly and supportive. I would highly recommend to anyone looking to transform their mind, body and soul to check out Kokoro! Mindy and Joe's ability to create an atmosphere where you are "comfortable being uncomfortable" sets the stage for an incredible fitness journey. The variety in workouts ensures that you never get bored and constantly challenge yourself. 10/10 would recommend.
If you want to loose weight and have long term results that stick then this gym is for you. Each class is unique and you are always given modifications if you need so that you can get the best work out that works for you, even if you have an injury you need to work around. Joe and Mindy really take the time to know what your goals are and how to get you there the most efficient and safest way possible. Out of the 20+ gyms I have been to in the Jax area, these guys are my #1 pick. Go check them out and see for yourself what you are missing out on. It'll transform your life.
The workout experience at Kokoro is great! Hard to compare another gym experience to the kind of training and personalized coaching you can get from Joe as your trainer. The classes are interesting and challenging, always able to modify to your fitness level, but you’ll be able to see a difference in your body if you put the effort in. I used to claim I wasn’t a “gym” person but clearly that’s not true since I will push through a hard workout at Kokoro. It’s all about the support and attention to help you reach your goals!
Great full body workout
Joe's personalized training program was exactly what I needed! You can tell how passionate he is about helping his clients achieve their health and fitness goals. I love how he takes a full body, mind, and spirit approach by encorporating not just a fitness routine, but also meditation and nutrition into my plan. This is something I can maintain as a long-term lifestyle. I can't recommend this place enough.
Results vary from person to person. This is a general fitness and nutrition plan, not personalized medical advice. Talk to your doctor before starting any new exercise or eating plan.
Use coupon code BETH to get 20% off for a limited time


The full workout system you can do at home or at your gym.
The hand-portion eating method. No counting calories, ever.
Sleep, mindset, and stress tools that make the weight actually stay off.
Printable daily and monthly trackers.
Beth's real story, in her own words, and the five phases every journey moves through.
A Coach's Corner that answers the questions that always come up, before you hit them.
If you have any trouble opening or printing your file, message us at [email protected] and we will make it right. This is a general fitness and nutrition plan, not personalized medical advice. Consult your doctor before beginning any new diet or exercise program.
Real client photo, used with permission. Results vary.

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